The “Cheerleader Effect” or, in scientific terms, “Group Attractiveness Effect” is a cognitive bias (meaning, a deviation from rationality in judgement) which makes people believe that individuals are more attractive when they are in a group. The term first appeared in 2008 in the popular TV series, How I Met Your Mother, in the seventh …
Forgot your keys or your mobile phone? That shouldn’t be a problem, right? Just go back and get it. But, sometimes, a funny thing happens… After you enter a room you forget what you were looking for. “What am I doing here? What was I searching for?” You forgot everything in less than 30 seconds. …
“The Doorway Effect” Or Why We Forget Things After We Enter A Room Read More »
You must have heard about catnip and you have probably seen a ton of videos on the internet in which cats get a little bit crazy after getting “high” on catnip. But can our favourite companions become addicted to catnip? To answer this question we must firstly explain what catnip is. Well, it is important to …
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