Sheets
Gone are the days when the wealthy people spent their money on silk sheet sets. Today’s millionaires realize that a set of high-quality bedding doesn’t have to cost a fortune.
“Welcome to 2020 where you don’t have to spend thousands of dollars or travel to Florence to get handcrafted, luxury Italian sheets,” explains Rana Argenio, founder of the direct-to-consumer luxury bedding line 10 Grove.
“Even rich people have figured this out and are opting for a more accessible and sustainable option.”
She launched her company in 2019 because she wanted to give people access to the quality, comfort, and style of luxury Italian brands, for a smaller price. So, instead of paying $1,000 on sheets, you can get a luxury set for around $200.
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