Employee activity
Social networks are a great place to rebuild reputation. So try to think about how you can use your response to a crisis to demonstrate your company’s values and show its human side. Employee activity is one of the biggest social media pitfalls. Cyber criminals, for example, often use information gleaned from employees’ social accounts to infiltrate an organisation. Richard Horne, a cyber security partner at accountants PwC, says: “People expose a lot about themselves on social media.
“So attackers could look at someone’s profile, see they love skiing and email them a malware link to a cheap chalet deal in Switzerland. “It’s a very common way of infecting companies’ systems.”
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