Posting too much
OK, you might be posting interesting content, which is great – you are on the right track. But be careful – no matter how much appealing content you can come up with, posting too much is a mistake. Churning out excessive content is flooding your audience with more information than they want. If you overdo it, audiences will feel overwhelmed and annoyed.
What to do about it? Give useful information in measured doses. Don’t exaggerate your claims, and try to be innovative. Posting the same kind of content repeatedly, or stale content they can find anywhere, is boring and of little value. To keep things interesting, post a variety of content on different subjects. Play with jokes and visuals. Share interesting videos. Just keep it diverse.
