10. Sammy Hagar and Adam Levine
Sammy Hagar known for the legendary rock band Van Halen and Adam Levine of Maroon 5 joined forces and launched their own brand of mezquila. What is mezquila, some might ask.
Mezquila is a liquor combo between mezcal and tequila, meant to balance mezcal’s smoky flavor with tequila’s blue agave flavor. “When we came up with that name — mezquila — the whole road opened up,” Hagar said. “We know what we’re going to do. It’s the first mezquila. We’ve invented a new product.”
“It comes on like tequila and you smell a little bit of smoke in it, but is toned down to where you get a sweet finish,” Hagar said. “It’s taking tequila to another level. When you blend the two you get a higher spirit, a brand new taste. ”
First of its kind, a 750ml Mezquila bottle of Santo retails for around $50. “After three or four shots [of Santo], you feel like you smoked a cigar,” Hagar told USA Today in 2017.
11. Dan Aykroyd
Actor Dan Aykroyd owns Crystal Head Vodka in partnership with artist John Alexander. They created together a special, sugar-free vodka. It all started with the “Ghostbusters” star wanting an additive-free vodka that couldn’t be found on the market.
Their vodka is sold in a skull-shaped bottle, one made from glass, one ceramic, which are inspired by the Mexican Day of the Dead festival. Moreover, the vodka is additive-free, plus it’s filtered several times through semi-precious crystals known as Herkimer diamonds.
12. Drake
In partnership with Brent Hocking, founder of DeLeón Tequila, Drake launched his own whiskey in 2016. He is one of the collaborators behind the luxury whiskey brand Virginia Black.
Hocking says Virginia Black is “uniquely positioned to redefine American whiskey, [and] will engage enthusiasts irrespective of spirit preference or experience.” “The name is just to evoke kind of a sense of glamour,” says Hocking. “It’s just a sexy name.”
Drake’s whiskey is known for its fancy and stylish bottle. Moreover, it looks like it’s Insta famous, with over 67,000 followers. “The bottle doesn’t look like any other whiskey,” he added. “I look to create beautiful bottles that people would be proud to showcase on their bars at home.”
A 750 ml bottle of this luxurious whiskey typically retails for around $42.
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