In sum, success in social media is not easy to achieve and if you aren’t dedicated enough, you can easily make one of these mistakes. However, if you make enough effort, it is not so difficult to avoid them.
Avoiding such mistakes helps you build relationships, engage customers, and promote your brand in a good way. Proper use of social media will grow your business, while poor use will embarrass your brand and drive audiences away. It is up to you which path you will choose.
To have a better picture of how your audience perceives your brand, you can start using a social listening tool. It also allows you to shape your image online. It collects in real time mentions of keywords relevant to your business. You can see all the mentions in a dashboard and you can filter them according to the influencer score, sentiment or source.