11. When people are angry, if you stay calm, it’ll make them even angrier, and be ashamed of it after.
12. If you have a warm hand when you shake somebody’s hand, you immediately become a more desirable person to get along with.
13. People have a certain image of themselves and will fight tooth and nail to cling to it. Use this information wisely: you can make people dislike you by attacking their self-image.
14. False attribution of arousal. When you take somebody out on a first date, take them somewhere exciting that will get their heart beating, e.g. roller coaster or horror film. This gets their adrenaline up. It makes them think they enjoy spending time with you rather than the activity.
15. The key to confidence is walking into a room, and assuming everyone already likes you.
