Lousy customer service
Posting comments on Facebook or pinning photos on Pinterest is all necessary, but not enough to really be appreciated in your peoples´ minds. If your customers try to reach you by asking a question or posting a comment and you fail to respond, you might be in big trouble.
Such behavior indicates to your audience that they’re being ignored or devalued, and they’ll abandon you. And not only that – they may be so dissatisfied with your service that they write a bad review on their profile. Remember – it only takes one viral post to seriously damage your reputation.
Social media is a great opportunity to provide brilliant customer service, so make it a point to be sympathetic, responsive, and helpful to people. Answer their inquiries and resolve their issues. When customers see that they matter to you, they feel more involved and are more likely to recommend you.