

Besides poor customers service, you can also fail by ignoring your followers altogether. A failure to respond to people’s comments, suggestions, and other feedback – even if they don’t ask you anything directly – is not a way to build relationships. It’s important to remember that all communication is a two-way street. If you are not interacting with followers, their interest will soon dissipate.
So be communicative! When dialog about your brand is taking place, keep the conversation going. Like and share other people’s posts, retweet comments, repin pins, talk to your fans, seek feedback… – do anything your audiences expect in social platforms. Social media benefits you by allowing you to communicate with fans and followers, so always to your best to keep the communication alive.
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